How We Build With Webex: Dynamic SignalNovember 6, 2018
“Catch the Webex message about the survey we need to complete?”
“Have you seen the intranet post that’s been blowing up the past few hours? You should check it out.”
“Sorry. But can you check your secondary email...again?”
Any of these situations sound familiar? We’re guessing yes. With so many communication channels and so little time, it’s becoming hard to keep up with the message overload. Cue this classic “Portlandia” sketch.
If you’re wondering how companies can best cut through the noise and connect with their employees, you’re not alone. It was this exact question that led the Dynamic Signal team to rethink the ways we communicate internally.
Wondering how they approached the problem — and where Webex enters the equation? Come along with us to find out.
About Dynamic Signal
Not only was the Dynamic Signal team interested in fostering communication within working communities, they also wanted to make it easier for marketers measure and improve the reach and overall impact of their messages. After all, more informed employees are more engaged and effective employees.
To those ends, the team built a consolidated platform where marketers can create personalized, relevant posts and share them with the right audiences at the right time. They also created a sharing tool directly in the platform, allowing recipients to broadcast their messages on Webex.
From the marketer’s perspective, that’s huge: From many posts, many channels, and many missing metrics — to one post, one platform, and one complete set of metrics.
But Dynamic Signal can go even further than that. It can also help you you keep close to your community.
Just one example? Senior Product Manager Idoh Gersten highlighted Nurses Spotting Nurses, a program at one hospital in which nurses are encouraged to share examples of excellence they see among their nursing colleagues. With Nurses Spotting Nurses on Dynamic Signal, participants can make wholly new connections with their teammates as they celebrate mini-wins together.
For Dynamic Signal, choosing Webex was a no-brainer. As a staple in enterprise collaboration, Webex is not just nice to have, its necessary for Dynamic Signal to connect with the Webex ecosystem. But beyond being included in the suite of platforms to which a message can be sent, one of the key benefits of Dynamic Signal’s Webex bot is that users can send messages directly from Webex that will go out to all the communication channels specified for that bot.
The Developer Journey
For the Dynamic Signal team, the journey to develop an app for Webex was not really a journey at all — it was more like a walk in the park. That’s because it took just two days for the build: one to become acquainted with the Webex documentation, and one to actually create the app.
Any surprises for the Dynamic Signal team throughout the process? Just the happy kind: Senior Product Manager Gersten found the ability to make API calls directly from the documentation to be incredibly useful. It’s a feature he hasn’t seen on other similar documentation pages. (We’ll take that as a compliment!)
There’s nary a dull moment on the DySi team. We can’t wait to see what they’ll come up with next. Whatever it is, we’re confident it will help streamline enterprise communications while bringing work communities closer together.