There are two main groups who benefit by signing up to be a Cisco WebEx Developer.

Application partner companies can utilize the Cisco WebEx Integration Platform APIs to integrate their enterprise applications and make them "WebEx Enabled", while system integrators can offer integration services to WebEx customers. By enabling users of these systems to seamlessly schedule, launch, and join interactive meetings, partners can significantly increase the value of their offering, and can tap into thousands of customers currently using WebEx.

Regular WebEx end-customers' IT departments can utilize the Cisco WebEx Integration Platform APIs to perform in-house integrations with their systems and enterprise applications as well. The platform APIs, together with support for voice/data standards and protocols, provide many benefits for corporate customers and end users of WebEx services. Upon integrating their applications and portals with WebEx services, corporations gain powerful Web collaboration capabilities that drive productivity and reduce travel costs. In addition, the ability to integrate WebEx services with corporate accounting, CRM, ERP, human resources and other key applications streamlines maintenance and upkeep. For end users, participating in WebEx online meetings is easy and efficient; simple integrations such as Single Sign-On (SSO) eliminates the need for multiple passwords, and the user can easily move between applications or documents, as each meeting requires.